The 2025–2026 academic year marks a significant transformation for Saigon Business School (SBS) – a pioneer in international transfer education in Vietnam.
Beyond expanding global academic partnerships and elevating the quality of its training programs, SBS has set a clear and consistent direction: to build a happy learning environment where every student can develop holistically — in knowledge, skills, and emotional well-being.
During the Opening Ceremony of the new academic year, Mr. Hoàng Văn Cương – Managing Director of SBS – introduced three guiding values that will serve as the foundation for all school activities: Practical – Accredited – Happy.
These values embody SBS’s educational philosophy of humanity and modernity — a commitment to “Educate for Impact.” (Educate for Impact = Education that creates meaningful influence and positive change.)
PRACTICAL – HANDS-ON LEARNING FOR GROWTH
At SBS, learning goes far beyond the classroom. Students are immersed in real-world practice through every subject, project, and presentation — working directly with real businesses and industry experts.
From international academic competitions to Management, Entrepreneurship, and Datathon contests organized by SBS — as well as internship programs with leading enterprises in Vietnam and abroad — every experience is designed to help students learn by doing, understand deeply, and apply immediately.
ACCREDITED – QUALITY ASSURANCE TO GLOBAL STANDARDS
Quality is the constant foundation in every step SBS takes.
As an academic partner of the University of Sunderland (UK) and other top 1% universities worldwide such as Deakin University, Macquarie University (Australia), University of Otago (New Zealand), and Swiss Hotel Management School (SHMS) in Switzerland, SBS proudly offers programs that meet international accreditation standards and are globally recognized.
Every credit, certificate, and program at SBS is built upon rigorous international benchmarks, ensuring that students can seamlessly transfer, pursue further education, or work across borders with confidence.
HAPPY – HAPPINESS AS THE ULTIMATE GOAL OF EDUCATION
Around the world, numerous studies have shown that when students experience a positive learning environment — one where they feel respected, connected, and encouraged to participate — their levels of behavioral and cognitive engagement increase significantly, leading to better academic outcomes.
For instance, a 2024 study involving over 500 medical students at Korea Medical University revealed that students’ perception of their learning environment had a strong impact on how actively they engaged in class and even influenced their overall GPA.
On a broader scale, research at the primary and secondary levels also found that students who reported feeling happy at school consistently achieved higher academic results, even when socio-economic factors were taken into account.
In alignment with these findings, UNESCO emphasizes that a truly thriving school must be built upon four interconnected pillars: People, Process, Place, and Principles — collectively forming the foundation of the Global Happy Schools Framework.
That’s why SBS has chosen Happy as one of its three guiding principles — not merely as an emotion, but as a strategic approach to enhance every student’s experience, connection, and learning effectiveness on campus.
SBS believes that a school can only be truly successful when its students feel genuinely happy.
From the very first moments of Orientation Week filled with excitement and energy, to community engagement projects, international cultural events, and intimate career talks — every activity at SBS is designed to ensure that students feel heard, cared for, and inspired every single day.
At SBS, happiness does not come from luxury, but from the sense of being oneself, being valued, and being empowered to grow in a multicultural environment — where Vietnamese and international students learn, live, and thrive together.
GUIDING PRINCIPLES FOR THE FUTURE JOURNEY
As the 2025–2026 academic year begins, SBS remains steadfast in its three core values — Practical, Accredited, and Happy — serving as a compass that guides the school toward its vision of becoming an international institution with a Vietnamese spirit.
SBS aspires to nurture generations of students who are knowledgeable, resilient, and genuinely happy. For SBS, success is not defined merely by prestigious degrees, but by each student’s journey of self-discovery, joy in learning, and the desire to create meaningful impact for the community.
