Upskilling Certificates in Business

2.1. Course Objectives
Provide learners with essential knowledge and skills in human resource management, including recruitment, training, performance evaluation, and employee development, aligned with the needs of the modern workplace.

2.2. Key Content

• Overview of human resource management in organizations
• Recruitment processes and workforce planning
• Employee training and capability development
• Performance management and motivation
• Corporate culture and labor relations

2.3. Learning Outcomes
Upon completion of the course, learners will be able to:

• Develop and implement effective HR management processes
• Apply competency models for employee evaluation and development
• Strengthen leadership and communication skills in multicultural environments

3.1. Course Objectives

To help students understand and apply modern marketing strategies in brand building, product development, and effective customer outreach.

3.2. Key Content

• Principles and functions of marketing.
• Market research and consumer behavior.
• Product, price, place (distribution), and promotion strategies.
• Brand building and digital marketing.
• Evaluating marketing campaign effectiveness.

3.3. Learning Outcomes Students will be able to:

• Establish and implement practical marketing plans.
• Apply digital tools and data in marketing activities.
• Analyze, evaluate, and optimize communication effectiveness.

2.1. Course Objectives
Provide learners with essential knowledge and skills in human resource management, including recruitment, training, performance evaluation, and employee development, aligned with the needs of the modern workplace.

2.2. Key Content

• Overview of human resource management in organizations
• Recruitment processes and workforce planning
• Employee training and capability development
• Performance management and motivation
• Corporate culture and labor relations

2.3. Learning Outcomes
Upon completion of the course, learners will be able to:

• Develop and implement effective HR management processes
• Apply competency models for employee evaluation and development
• Strengthen leadership and communication skills in multicultural environments

5.1. Course Objectives
This course helps learners develop essential self-management capabilities, positive thinking, work–life balance, and effective career goal-setting.

5.2. Key Content

• Identifying personal values, motivations, and strengths
• Time management and goal-setting skills
• Critical thinking and problem-solving
• Effective communication and emotional management
• Developing a personalized career roadmap

5.3. Learning Outcomes
Upon completion of the course, learners will be able to:

• Gain deeper self-awareness and define clear personal development goals
• Manage time, tasks, and emotions effectively
• Strengthen self-learning abilities and cultivate a positive mindset

6.1. Course Objectives

To equip students with fundamental knowledge and skills in business data analysis, helping to support data-driven decision-making.

6.2. Key Content

• Overview of data in business administration.
• Data collection, processing, and visualization.
• Application of Excel, Power BI, or Google Data Studio.
• Analyzing business models based on data.
• Presenting analysis results and supporting decision-making.

6.3. Learning Outcomes Students will be able to:

• Understand and apply the data analysis process in management.
• Use basic tools to analyze and present data.
• Make strategic recommendations based on quantitative evidence.

Real-World Application – Industry Connection – Meaningful Impact

The final module of the program provides learners with the opportunity to step into the role of a strategic consultant for real businesses. Under the guidance of faculty members and corporate mentors, learners work in teams to analyze business challenges, propose solutions, and develop actionable plans for SBS’s partner companies.

This 8-week project focuses on key management topics such as restructuring, strategy, digital marketing, digital transformation, human resource management, financial optimization, or innovation.

Through this experience, learners not only reinforce the knowledge gained from the six core modules but also develop a consulting mindset, practical problem-solving skills, and the ability to collaborate effectively in cross-functional teams—essential qualities of modern business leaders.