OFFICIALLY OPEN REGISTRATION FOR THE BUSINESS CASE COMPETITION AND TRAINING SERIES OF HEADING FOR THE FUTURE PROJECT: RETAIL SEASON 4
Have you ever dedicated countless hours to studying and building knowledge, yet when thinking about your future career, still found yourself wondering: “Which industry truly fits me? Am I ready to step into a highly competitive job market?”
These questions don’t come from a lack of ability — they arise because you may not yet have found the right environment to experience, challenge, and truly understand your own potential. In this context, the Retail industry emerges as a dynamic career launchpad — fast-paced, demanding, yet full of real-world learning opportunities and rapid personal development.
That is why Heading for the Future Project: Retail – Season 4 returns with the theme “RETAIL TO PREVAIL” — empowering students to push beyond their limits, develop strategic thinking, and confidently step into the professional world.
In particular, Saigon Business School (SBS) is proud to serve as a co-sponsor for this season, joining hands with Heading for the Future & AIESEC to create a high-quality academic and practical playground that offers SBS students the opportunity to:
- Solve real business cases from industry partners
- Enhance critical thinking and presentation skills
- Connect with retail leaders and professionals
- Gain confidence in shaping their career paths
At SBS, we believe that every hands-on experience today builds the foundation for tomorrow’s breakthroughs — and can become the turning point that propels you forward. Explore full competition information, take part in the professional training series, and register now to begin your journey!
I. ABOUT THE COMPETITION AND TRAINING SERIES
➤ Format: Hybrid (Offline & Online)
➤ Timeline: November 14, 2025 – January 11, 2026
➤ Registration deadline: November 09, 2025
➤ Eligibility: Economics-related university students across Vietnam
II. COMPETITION STRUCTURE
📌 ROUND 1: November 14 – December 16, 2025
➤ 20:00 – November 14 to 23:59 – November 17: Filtration Test – Multiple-choice assessment to evaluate participants’ knowledge and analytical ability in real-world retail scenarios.
➤ November 23 – November 28: Business Case 1 Announcement – Analyze a case study from Strategic Partner 1, identify business issues, and propose solutions.
➤ November 16: Training 1: Sales and Trade Marketing – Collaboration to Build and Execute a Go-to-Market Strategy
➤ November 22: Training 2: Business Case Analysis Methodology + Building a Data-driven Strategy
➤ December 13–14 (Offline): Pitching Simulation – TOP 12 teams present their Business Case 1 solutions, receive feedback and professional critiques from the judging panel.
➤ December 16 – January 8: Buddy Program – TOP 8 teams are paired with Buddies for continued guidance, support, and engagement throughout the competition.
📌 ROUND 2: December 18, 2025 – January 8, 2026
➤ December 18: Training 3: Introduction to the Assessment Center + Optimizing Inventory Management Strategies in Retail
➤ January 3 – January 8: Business Case 2 – Analyze a business case from Strategic Partner 2 to identify key challenges and develop actionable solutions.
➤ January 2: Company Tour and Exclusive Training for the Top 4 Teams
➤ January 2 – January 11: Mentoring Program – Each team receives direct guidance from industry experts to refine their strategies and prepare for the Final Round.
📌 GRAND FINAL: RETAIL TO PREVAIL – January 11, 2026
➤ The Top 4 teams will advance to the final stages, competing in two rounds:
-
- Round 1: Top 4 teams present their Business Case 2 solutions.
- Round 2: Top 2 teams solve a real-time challenge from the Strategic Partner.
III. THÔNG TIN GÓI VÉ
*Notes:
- For individual packages: The Organizing Committee will group participants into teams of 2–3 in the Southern region.
- For team packages: Each team must include at least 1–2 members based in the South (Ho Chi Minh City).
The future does not belong to those who wait — it belongs to those who dare to take action. Every great journey starts with small beginnings, and every success is built upon solid foundations. Retail might just be the starting point, but at Heading for the Future Project: Retail Season 4, it can become the turning point that helps you break your limits.
This is your chance to face real challenges, gain real feedback, and build the foundation for a successful career ahead. So, don’t hesitate any longer. Step into Heading for the Future Project: Retail today to unlock the key to your future and write your own story of victory!
Application deadline: 09/11/2025
Contact Information
Ms. Truc Quynh – Project Manager, Student Social Projects
📞 Hotline: (+84) 384 832 713
📩 Email: nntrucquynh@aiesec.net
About the Organizer
Heading for the Future
Heading for the Future is an initiative by AIESEC in Vietnam, empowering students to develop essential career competencies through the lens of leadership.
H4TF integrates professional training with hands-on experiences to enhance critical thinking, adaptability, and leadership capabilities.
About AIESEC
Founded in 1948, AIESEC is a global youth-led organization that aims to develop young people’s leadership potential through volunteer exchanges and practical professional experiences around the world.
