In a rapidly evolving higher education landscape, Mr. Hoàng Văn Cương, CEO of Saigon Business School (SBS), is at the forefront of digital transformation. Speaking on EdTech and Pancakes, a program hosted by DreamApply, he shared his insights on how technology is reshaping international student enrollment. By leveraging digital solutions, SBS is optimizing efficiency, enhancing transparency, and redefining the admissions experience.
View details on the episode of EdTech & Pancakes
Technology as a Catalyst for Enrollment Growth
The traditional admissions model, long reliant on manual processes and agent-driven recruitment, is giving way to technology-powered enrollment systems. This transition not only streamlines operations but also enhances transparency, improves student engagement, and accelerates institutional growth.
With automation tools like DreamApply, administrative burdens are significantly reduced, allowing admission teams to shift focus from routine paperwork to strategic initiatives. The result? Higher conversion rates, a better applicant experience, and a more sustainable approach to student recruitment.
Vietnam’s Emergence as an International Education Hub
Vietnam is rapidly positioning itself as a top destination for international students, fueled by economic growth, global integration, and a forward-thinking education system. The country’s appeal is further strengthened by its rising foreign investment, with global tech giants like Apple and Microsoft expanding operations and creating new career opportunities.
Beyond its economic advantages, Vietnam offers a safe, welcoming environment with increasing English proficiency, making it easier for international students to adapt and thrive.
Blending Global Standards with Local Strengths
Vietnam’s education system is evolving to meet global academic standards while maintaining its unique cultural identity. International programs offer globally recognized degrees, creating a multicultural learning environment that prepares students for international careers.
Government-led reforms are also reinforcing Vietnam’s position as a rising economic power, opening doors for greater collaboration, innovation, and investment in higher education.
Fueling Career and Entrepreneurial Ambitions
As Vietnam’s economy surges, the country is becoming a fertile ground for startups and entrepreneurial ventures. Some experts compare this period of growth to Japan’s economic boom in previous decades.
Saigon Business School (SBS) is committed to equipping students with world-class education, forging partnerships with global universities, and offering hands-on learning experiences. Through internships and industry collaborations, students gain practical skills that enhance their career readiness.
Beyond Admissions – Creating a Holistic Student Experience
Attracting international students requires more than just a streamlined application process. Universities must invest in faculty excellence, student support services, and institutional development to provide a truly world-class experience.
A robust support system—including English language training, cultural integration programs, and career counseling—plays a pivotal role in student retention and institutional reputation. Strategic partnerships, digital marketing, and internal capacity-building are also essential in maintaining long-term enrollment success.
Short-term academic programs can act as launchpads for institutions looking to expand their international student offerings before committing to full-scale degree programs.
The Role of Technology in Expanding Global Reach
Selecting the right enrollment technology is critical for institutions aiming to attract and retain international students. Clear strategic objectives ensure that digital solutions are effectively tailored to meet evolving institutional needs.
By customizing systems to local requirements, universities can streamline application management, reduce inefficiencies, and optimize their engagement with global applicants. Platforms like DreamApply provide seamless automation, freeing up resources for higher-value initiatives.
Education agents also play a key role in student recruitment. A simplified and efficient application process strengthens partnerships, enhances institutional credibility, and drives greater international outreach.
Automation – The Cornerstone of Admissions Efficiency
The adoption of digital enrollment systems has proven to increase productivity and boost student conversion rates. A well-integrated admissions ecosystem enhances efficiency, making it easier for institutions to collaborate with education agents.
However, many universities in Southeast Asia still rely on outdated, manual admissions processes, limiting their ability to scale. The primary barrier? Resistance to change. Leadership with a strong innovation mindset is crucial to overcoming this inertia and spearheading digital transformation.
Balancing Automation with Human Engagement
While AI-powered enrollment platforms can optimize processes, human interaction remains irreplaceable. The key lies in striking a balance between automation and personalization, ensuring that students and parents still receive a meaningful, high-touch experience.
Data security is another critical factor—institutions must comply with global privacy regulations like GDPR to maintain student trust. Meanwhile, offering scholarships, financial aid, and virtual engagement events at key decision points can significantly improve application completion rates.
Strengthening International Outreach with Flexible Pathways
Saigon Business School (SBS) is pioneering a flexible academic pathway model, enabling students to start their education in Vietnam before transferring to Australia, the UK, Canada, and other destinations. This approach makes high-quality education more accessible and cost-effective for international learners.
For institutions looking to expand their global footprint, aligning marketing strategies with institutional values and leveraging strategic partnerships will be key to scaling recruitment and enhancing student outreach.
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