- \n
- Kh\u00e1ch m\u1eddi chuy\u00ean gia: Ch\u1ecb H\u00e2n L\u00ea\n
- \n
- Nh\u00e0 L\u00e0m phim, s\u1ea3n xu\u1ea5t & \u0111\u1ea1o di\u1ec5n t\u1eebng l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi C\u1ef1u Th\u1ee7 t\u01b0\u1edbng V\u01b0\u01a1ng qu\u1ed1c Anh – Tony Blair, C\u1ef1u Ngo\u1ea1i tr\u01b0\u1edfng Hoa K\u1ef3 Condoleeza Rice,\u2026<\/li>\n
- C\u1ef1u bi\u00ean t\u1eadp vi\u00ean, MC truy\u1ec1n h\u00ecnh, nh\u00e0 s\u1ea3n xu\u1ea5t VTV \u0110\u00e0i truy\u1ec1n h\u00ecnh Vi\u1ec7t Nam,<\/li>\n
- T\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 – Goldsmiths, \u0110\u1ea1i H\u1ecdc London, Khoa S\u1ea3n Xu\u1ea5t Phim (V\u01b0\u01a1ng Qu\u1ed1c Anh) v\u00e0 \u0110\u1ea1i h\u1ecdc S\u00e2n Kh\u1ea5u \u0110i\u1ec7n \u1ea2nh H\u00e0 N\u1ed9i, Khoa \u0111\u1ea1o di\u1ec5n phim<\/li>\n<\/ul>\n<\/li>\n
- Kh\u00e1ch m\u1eddi genZ:<\/em> B\u1ea1n Vi\u1ec7t Anh (s\u00e1ng l\u1eadp d\u1ef1 \u00e1n Vang & Vang Academy) s\u1ebd \u0111\u01b0a ra c\u00e1c g\u00f3c nh\u00ecn, b\u00ecnh lu\u1eadn t\u1eeb ph\u00eda c\u00e1c b\u1ea1n tr\u1ebb trong vi\u1ec7c l\u00e0m n\u1ed9i dung th\u1eddi \u0111\u1ea1i s\u1ed1<\/li>\n
- Host:<\/em> Th\u1ea7y Ho\u00e0ng V\u0103n C\u01b0\u01a1ng – Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u H\u00e0nh Saigon Business School (SBS)<\/li>\n<\/ul>\n
L\u1eafng nghe nh\u1eefng ph\u00e2n t\u00edch t\u1eeb s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a case-study marketing phim \u201cNh\u00e0 b\u00e0 n\u1eef\u201d v\u00e0 c\u00f9ng t\u00ecm hi\u1ec3u:<\/em><\/strong><\/p>\n
- \n
- S\u1ee9c m\u1ea1nh c\u1ee7a \u2018word-of-mouth’ (WOM) marketing – Nh\u00e0 B\u00e0 N\u1eef \u0111\u00e3 s\u1eed d\u1ee5ng marketing truy\u1ec1n mi\u1ec7ng \u0111\u1ec3 t\u1ea1o ra s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o<\/li>\n
- Ph\u00e2n t\u00edch b\u1ed9 phim d\u01b0\u1edbi 3 g\u00f3c nh\u00ecn v\u0103n ho\u00e1 c\u1ee7a chuy\u00ean gia trong ngh\u1ec1 l\u00e0m phim, gi\u1ea3ng vi\u00ean marketing v\u00e0 b\u1ea1n tr\u1ebb gen Z<\/li>\n
- Q&A c\u00f9ng c\u00e1c kh\u00e1ch m\u1eddi di\u1ec5n gi\u1ea3<\/li>\n<\/ul>\n
Biztalk l\u00e0 chu\u1ed7i s\u1ef1 ki\u1ec7n c\u1ee7a SBS t\u1ed5 ch\u1ee9c v\u1edbi n\u1ed9i dung b\u00ecnh lu\u1eadn, \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ed9t case study\/ ch\u1ee7 \u0111\u1ec1 hot li\u00ean quan t\u1edbi Kinh doanh & marketing hi\u1ec7n \u0111ang thu h\u00fat nhi\u1ec1u s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, nh\u1ea5t l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb.
\nBiztalk s\u1ed1 \u0111\u1ea7u ti\u00ean h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 m\u1ed9t bu\u1ed5i talkshow b\u00f9ng n\u1ed5 v\u1edbi nh\u1eefng quan \u0111i\u1ec3m v\u00e0 g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o, th\u1eadm ch\u00ed mang t\u00ednh \u201ctr\u00e1i chi\u1ec1u\u201d t\u1eeb 3 nh\u00e2n v\u1eadt ch\u00ednh c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\nT\u1ea1i Saigon Business School<\/em><\/strong>, ch\u00fang t\u00f4i tin r\u1eb1ng h\u1ecdc marketing c\u0169ng c\u00f3 th\u1ec3 th\u00fa v\u1ecb nh\u01b0 khi s\u00e1ng t\u1ea1o n\u1ed9i dung, hay th\u01b0\u1edfng th\u1ee9c m\u1ed9t b\u1ed9 phim \u0111i\u1ec7n \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n
Nhanh tay \u0111\u0103ng k\u00fd v\u00ec s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham gia c\u00f3 h\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh!
\n\u2014
\nTH\u00d4NG TIN CHI TI\u1ebeT S\u1ef0 KI\u1ec6N:<\/strong>
\nLink \u0111\u0103ng k\u00fd: https:\/\/forms.gle\/etAVGhQXHj5jjWFj7<\/a>
\nTh\u1eddi gian: 20h Th\u1ee9 6, ng\u00e0y 24\/02\/2023
\nH\u00ecnh th\u1ee9c: Online tr\u00ean Zoom Meeting<\/p>\n![\"upcoming-event-nha-ba-nu-can-moc-doanh-thu-ky-luc-430-ty-dong-suc-manh-cua-marketing-truyen-mieng\"](\"https:\/\/sbsedu.vn\/wp-content\/uploads\/2023\/02\/upcoming-event-nha-ba-nu-can-moc-doanh-thu-ky-luc-430-ty-dong-suc-manh-cua-marketing-truyen-mieng-scaled.jpeg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"Nh\u00e0 B\u00e0 N\u1eef c\u1ee7a \u0111\u1ea1o di\u1ec5n ki\u00eam di\u1ec5n vi\u00ean Tr\u1ea5n Th\u00e0nh \u0111ang l\u00e0 b\u1ed9 phim \u0103n kh\u00e1ch nh\u1ea5t trong l\u1ecbch s\u1eed ph\u00f2ng v\u00e9 Vi\u1ec7t Nam, s\u1eafp \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu \u1edf 4 qu\u1ed1c gia v\u00e0 h\u1ee9a h\u1eb9n c\u00e1n m\u1ed1c doanh thu 500 t\u1ec9. V\u1eabn ti\u1ebfp c\u1eadn gi\u1edbi tr\u1ebb v\u1edbi ch\u1ee7 \u0111\u1ec1 gia \u0111\u00ecnh quen thu\u1ed9c nh\u01b0ng […]<\/p>\n","protected":false},"author":5,"featured_media":681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/posts\/665"}],"collection":[{"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/comments?post=665"}],"version-history":[{"count":14,"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/posts\/665\/revisions"}],"predecessor-version":[{"id":7169,"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/posts\/665\/revisions\/7169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/media?parent=665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/categories?post=665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbsedu.vn\/vi\/wp-json\/wp\/v2\/tags?post=665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Host:<\/em> Th\u1ea7y Ho\u00e0ng V\u0103n C\u01b0\u01a1ng – Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u H\u00e0nh Saigon Business School (SBS)<\/li>\n<\/ul>\n