RECAP EVENT | DISCOVER VINAMILK's REBRANDING CAMPAIGN01/08/2023
On the evening of July 27, Biztalk "Discovering Vinamilk's rebranding campaign was so successful with the participation of speaker Hieu Dinh - Co-founder & CEO of Nuoa.io, representative of GenZ - Dieu Chi – SBS K1 students along with freshmen majoring in Marketing and Business.
With more than 10 years of experience in Sales & Marketing, especially 4 years of experience in Trade Marketing, Mr. Hieu Dinh shared very interesting perspectives on Vinamilk's rebranding campaign this time such as:
- Risks that need to be taken into account changing brand identity design include handling inventory of products with the old identity or customer reaction to the new style of the brand.
- Evaluate the effectiveness of changing a more colorful identity from the perspective of a trade marketer
- Analyze the message that Vinamilk is trying to convey to consumers through its logo.
In addition, the students also listened to analysis of famous logo change case studies both in Vietnam and abroad such as MB Bank, BIDV, Xiaomi, Apple, etc.
SBS would like to thank Mr. Hieu Dinh, and Dieu Chi as well as the students who actively participated to make Biztalk successful this time. See you in the next episode of Biztalk!!!!