Recently, Saigon Business School (SBS) successfully hosted the 2025 International Agent Conference, a significant event aimed at strengthening and expanding strategic partnerships with international education agents. This initiative not only serves as a vital bridge for international students to access SBS’s high-quality transfer programs but also reaffirms the school’s commitment to fostering a dynamic and world-class learning environment.
Global Partnerships & Firsthand Experience
The event proudly welcomed SBS’s strategic partners from Myanmar and Nepal, offering them a valuable opportunity to gain deeper, firsthand insights into the academic experience at SBS. A highlight of the program was the partners’ participation in the Opening Ceremony of the July Intake—a flexible enrollment period organized every two months for international students.
The ceremony was filled with warmth and excitement, as delegates witnessed the confidence and seamless integration of students who had arrived in Vietnam just over a week prior. This powerful moment reflected the comprehensive support and inclusive atmosphere SBS provides—an environment where students are empowered to thrive academically, socially, and culturally from day one.
Partners Capture Memorable Moments with SBS Leadership and Students
In-Depth Discussions and Strategic Development
A key highlight of the conference was the insightful academic briefing on SBS’s curriculum structure and future directions in educational quality enhancement. The session was led by Mr. Hoang Van Cuong, Chief Executive Officer of Saigon Business School, and Ms. Nguyen Thi Truc Dao, Deputy Director of Academic Affairs.
Through this in-depth discussion, partners gained a clearer understanding of SBS’s strong commitment to practical, student-centered teaching. These insights empower partners to share SBS’s core values with prospective international students—supporting them in making informed and purposeful academic decisions.
Mr. Hoang Van Cuong Presents SBS’s Educational Model
As part of the academic sharing session, delegates also participated in a hands-on workshop featuring a module from the Hospitality Management program—one of SBS’s most sought-after majors among international students, offering diverse transfer and career opportunities upon graduation.
During the session, partners had the chance to witness a professional bartending performance by SBS students, showcasing the seamless integration of theory and practice in the school’s training approach. This experiential learning model highlights SBS’s commitment to equipping students with both academic knowledge and real-world skills.
Ms. Nguyen Thi Truc Dao, along with Mr. Vo Duc Duy and students from the Hospitality program, introduces the Practical Mixology Module
Campus Tour and Learning Environment
On the same day, partners were invited to tour SBS’s facilities, including the SBS Hostel—a dedicated student dormitory. This visit offered valuable insight into the daily learning and living environment of international students in Vietnam, reinforcing partners’ trust in the quality of student life and education at SBS.
Strategic Vision and Long-Term Commitment
In his remarks, Mr. Hoang Van Cuong emphasized:
The 2025 International Agent Conference provided partners with a comprehensive and practical perspective on SBS, as well as the broader potential of Vietnam’s higher education landscape.
According to the Department of International Cooperation under the Ministry of Education and Training, the 2023–2024 academic year saw approximately 22,000 international students enrolled in Vietnamese universities. SBS is proud to be among the leading institutions in Vietnam in terms of national diversity, with a vibrant student community representing 13 different countries.
This multicultural environment fosters meaningful exchange, global learning, and holistic development—making SBS a truly international destination for higher education.
Mr. Hoang Van Cuong Poses for a Photo with International Partners
As the 2025 International Agent Conference came to a close, what remained was more than just keepsake photos or commemorative gifts. It was the shared understanding, genuine connections, and a strong commitment to long-term collaboration between SBS and its international partners.
Together, we continue to nurture high-quality educational opportunities and empower a new generation of globally-minded students and future world citizens.
